FLASH! Yay Or Nay?!?

[Yolksac]

Hey all!

This is a question for all you Flash marketing guru's out there.

I'm trying to talk my boss into incorporating Flash in our email promos &
adverts. The thing is, he is all about the number crunching and would like me
to present some actually facts & figures to prove that a flash promo would
attract more of our customer demographic. I.E. - Older woman 45-75 years old
with extra spending cash. We sell a number of products ranging from Jewelry /
Apparel / Home Decor / Spoof Products / etc.. etc... Pretty much you name, we
sell it. The promo's we design are pretty straight forward - HTML / JPEG
email. He feels that this really wouldn't be the demographic worth trying to
impress with animation or interactivity.

What's your guys take on this?

Can anyone direct me to resources to help me make an argument for Flash?

Can Flash be incorporated in Email promo's?

Do you know other companies that use flash promo's with this demographic?

Any help with this guys would be great!
Lets make Flash the standard!

> j

[Stan Vassilev]

Flash wouldn't even run in most e-mail clients due to security restrictions.
Outlook Express for example blocks any sort of plugin content or JavaScript
from executing. Even external images are blocked.

So if you use Flash, most people won't even see the message.

Regards, Stan Vassilev
[url]www.flashbeyond.com[/url] -->

"Yolksac" <webforumsuser@macromedia.com> wrote in message
news:e16vbm$2vv$1@forums.macromedia.com...

> Hey all!
>
> This is a question for all you Flash marketing guru's out there.
>
> I'm trying to talk my boss into incorporating Flash in our email promos &
> adverts. The thing is, he is all about the number crunching and would like
> me
> to present some actually facts & figures to prove that a flash promo would
> attract more of our customer demographic. I.E. - Older woman 45-75 years
> old
> with extra spending cash. We sell a number of products ranging from
> Jewelry /
> Apparel / Home Decor / Spoof Products / etc.. etc... Pretty much you name,
> we
> sell it. The promo's we design are pretty straight forward - HTML / JPEG
> email. He feels that this really wouldn't be the demographic worth trying
> to
> impress with animation or interactivity.
>
> What's your guys take on this?
>
> Can anyone direct me to resources to help me make an argument for Flash?
>
> Can Flash be incorporated in Email promo's?
>
> Do you know other companies that use flash promo's with this demographic?
>
> Any help with this guys would be great!
> Lets make Flash the standard!
>

> > j

>