Help with bitmaps in web banners

[lard_lad]

We have been doing a lot of web banners that incorporate bitmap images (jpgs,
gifs, pngs) but we are having trouble meeting the size requirements of our
intended sites. We have to compress the images so much that they just look
terrible and we still don't make the requirements. Yet if you go on the web
you see lots of people making great ads with what appear to be fairly lightly
compressed images. How is this done? Any help would be greatly appreciated.

Thanks

[aniebel]

I'd like to see the images you are compressing. What are the dimensions of the
ads you are using these images in? I know some people get away with more if
they use a Rich Media agency like Pointroll or DartMotif but you should still
be able to get decent images in a banner without losing too much . Can you
supply a file for me to look at?

[lard_lad]

We do use rich media for some media placements, but most placements have ad
size in the 30KB range so it seems rather difficult to meet those requirements
and still preserve quality. Here is a link to a banner I have using as a test:

[url]http://www.yandl.com/brizobanners/test/index.html[/url]

That banner needs to be less that 35KB and to that is has to look like that.
I would like the animation of the woman to be at least twice that size, but if
insert jpgs at the size I am way over the limit. Any help would be greatly
appreciated.

Thanks

[aniebel]

See if this helps at all. I'm sure you probably already know all this but I
thought, what the heck. Also, if you want, you can send me the FLA to amyniebel
at hot mail.

[url]http://blog.doubleplusgooddesign.com/?p=6[/url]