trying to learn InDesign 2. 02

i've got a headline and i want to paste a photo into it. In
Illustrator or Photoshop i'd make it a clipping path but cant do that
in Indesign 2

If I copy my photo to the clipboard, then outline the headline text,
yeah, i can paste the photo into the outlined text.

But i cant seem to be able to paste the photo into text that isnt
outlined.

what am i doing wrong?