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Quality for Lithography and Print - Macromedia Freehand

Hi. Here people usually use Corel for printing the business cards. Therefore if you have something in your FH, you should copy and paste it into Corel then the staff will use your Corel file for printing your business card (lithography then printing) But sometimes the staff copy and paste your FH material into PS (Photoshop) and in PS save it as TIF (about 9*5 centimeter) and send it to lithographer. I?m not sure saving a Business card as TIF is good because the lithographer put your TIF into Corel again besides other business cards from other stores for lithography. ...

  1. #1

    Default Quality for Lithography and Print

    Hi.
    Here people usually use Corel for printing the business cards. Therefore if
    you have something in your FH, you should copy and paste it into Corel then the
    staff will use your Corel file for printing your business card (lithography
    then printing)
    But sometimes the staff copy and paste your FH material into PS (Photoshop)
    and in PS save it as TIF (about 9*5 centimeter) and send it to lithographer.
    I?m not sure saving a Business card as TIF is good because the lithographer
    put your TIF into Corel again besides other business cards from other stores
    for lithography.
    (Then I think Lithographer converts the Corel material to a format which fits
    the lithography). I mean if we use vector software for arranging the
    cards(which is going to be given to lithographer) it?d better to have a vector
    shape in it (not TIF).I think making a Business Card, TIF when it is going to
    be put beside other business cards in Corel for lithography is not a good
    choice. What does your experience tell you about this?


    Reza Saheban Guest

  2. #2

    Default Re: Quality for Lithography and Print

    Reza Saheban wrote:
    > What does your experience tell you about this?
    That you are correct, and TIFF (or any other raster format) is not the
    ideal way to supply artwork for business cards. A vector EPS or native
    Freehand would be better.

    These kind of file requirements sometimes end up being put in place for
    various reasons: sometimes it's due to the inadequacy of the litho
    printer's staff and equipment, sometimes it's because they've been
    supplied so many headache and extra cost-inducing files that they'll
    only trust a client to supply flat, raster artwork. In bugs me when,
    after designing a press ad for a client, they come back to approve it,
    and say "They want a 300dpi JPEG", and there's no time to start arguing
    the toss.

    --


    Danny
    Danny Whitehead Guest

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