These days, it’s possible for anyone to become a world-renowned and widely-read writer. Thanks to the emergence of Web 2.0 and the blogosphere, suburban mothers with wireless laptop access, and rural residents with satellite Internet from Hughesnet.com alike can establish and maintain blogs for all the world to read.
In order for a blog to read, though, it has to be found. Search engine optimization is a hot topic in the blogging world, especially for WordPress bloggers, who can choose an array of plug-ins that make their sites more search engine-friendly and thus more likely to be found. Here are the top 5 most popular SEO plugins for WordPress.
All in One SEO Pack
This comprehensive pack delivers all the tools both beginners and advanced site optimizers need to get better ranking for their blog pages. The plugin offers Google Analytics support, automatic meta tag generation, title optimization and more.
WordPress SEO by Yoast
The Yoast SEO plugin acts like a checklist, ensuring that your posts are long enough, your content is targeted towards a specific keyword (and thus more likely to rank) and that you’ve written the appropriate meta content for your posts.
Google XML Sitemaps
This plugin generates a sitemap that helps Google and Bing better index your blog. Sitemaps enable search engine crawlers (the “robots” that scan the web for content) to identify the structure of your site and to evaluate it more efficiently.
This is another popular, comprehensive SEO plugin. It has some good features, but doesn’t quite stand up to All in One SEO Pack and WordPress SEO by Yoast. Still, if you need an alternative, this popular option might be worth a try.
W3 Total Cache
One of the ranking factors for Google and other popular search engines is the performance of your site. If your site performs poorly, you’ll likely be penalized in the rankings. This plugin improves your site performance via caching – meaning you’ll get better page, object, database and content delivery efficiency.
Keeping your blog posts search engine-friendly means that more people can find you. And when more people find you, it means more people and read and engage with your content.